The Ask
Spotify’s employees weren’t participating in their internal volunteering program, “Project Impact.” Spotify asked me and my team to rebrand the program to drive participation, but the real problem we found was that Spotify’s culture does not celebrate volunteerism.
The Solution
We reworked the program from the ground up to make it a part of every Spotify employee’s experience from day one onwards at the company, fostering a culture of volunteerism.
To make volunteerism a part of Spotify’s company identity would make this charity program a defining aspect of the brand, setting Spotify apart from its competitors.
My Role
As UX designer on the project, I was responsible for taking our strategic goals and bringing them to life through series of connected experiences that were designed to make volunteerism habitual.